PROJECT DEAD ZONE
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 THE CHALLENGE

For Millennials—who stream all their entertainment—there’s nothing scarier than a WiFi dead zone. So Xfinity launched xFi Pods: small plug-in devices that extend WiFi coverage and eliminate dead zones in your home.  

 There was just one problem: Millennials didn’t know they existed. 

THE SOLUTION

With Halloween approaching, Xfinity xFi Pods created a terrifying social media experience sure to get their attention. 

 
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CASE STUDY

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SETTING THE STAGE

Using xFi Pods, we eliminated every WiFi deadzone at the largest haunted house in the US, the Winchester Mystery House— a terrifying, mazelike mansion with 2,000 doors, 160 rooms and 40 staircases.

The enhanced WiFi allowed us to conduct a live paranormal investigation, which viewers controlled on Twitter, without a signal interruption.

 
 
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THE BUILD UP

In the weeks leading up to the event, we leaked footage of paranormal activity at the house and asked our audience to help uncover the mystery behind it.

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The media and horror community couldn’t wait. 

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THE EVENT

Thousands joined and began guiding a team of investigators through the mansion.

 
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THE TWIST

Shortly after the event had begun, things took a horrifying turn. The house became possessed and trapped the team, sending the audience into a panic. Some viewers even called 911. 

Suddenly, the live stream, powered by xFi Pods, was the only way anyone was getting out alive.

 
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THE REACTION

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THE RESULTS

 
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